SMARTGOLF Coach: AI coaching that follows students beyond the lesson hour

Author
SMARTGOLF
Date
2026-08-14 16:23
Views
125
SMARTGOLF Inc. has introduced an AI-based coaching service that lets golf instructors see and manage not only what happens during a lesson, but how a student practices the rest of the week. The service analyzes swing data to identify the cause of a problem and suggest how to correct it, and it flags students who have stopped practicing so instructors can stay on top of member retention.

SMARTGOLF Inc. announced SMARTGOLF Coach, a student management service for golf instructors, on August 14. It is the first service the company has built

for instructors after years of developing smart clubs for individual players.

SMARTGOLF Coach accumulates data on the instructor's dashboard automatically whenever a student swings at home, at a range, or out on the course. Because the company's own technology measures a swing without a ball actually being struck, no ball, net, or dedicated hitting bay is required.

From the dashboard, an instructor can see each student's weekly swing count, average distance, swing accuracy, and round history at a glance, then prescribe corrective drills or send a weekly report based on that data.

The service also handles member retention. Students with no practice record over a set period are sorted automatically and shown at the top of the dashboard, so an instructor can notice a drop in practice volume and reach out before the student stops attending. For junior members, the automatically generated weekly report can be used as material for parent consultations.

The AI coaching does more than display measurements. It diagnoses the likely cause of a swing problem and proposes how to fix it, analyzing figures such as the share of swings that produced a slice over a given period and the club face angle at impact, then laying out a sequence of corrective drills.

"What instructors struggle with is not only finding new students, but keeping track of the ones who quietly drop out," said Jongmin Kim, CXO of SMARTGOLF Inc. "We believed coaching is only complete when the practice that happens outside the lesson hour is connected as data."

Source: The Electronic Times (Etnews), August 14, 2026
https://www.etnews.com/20260814000103